Sameer Africa closes its Tyre business sending home 73 employees.
Sameer Africa ,has closed its businesses sending home over 70 workers . The tyre manufacture has struggled to compete against cheap imports from China and has now declared 73 staff working in that department redundant.
“We wish to confirm that despite implementation of several changes in our business operations and strategy, business has not improved, and survival of the Company is and remains a major challenge…It is therefore contemplated that approximately seventy three (73) exployees drawn from both management and union-usable cadres will have their employment contacts terminated on account of redundancy”, the notice stated in parts.
Last year in August, Sameer fired its CEO Simon Ngigi who was appointed from Longhorn Publishers touted as the guy who will change the fortunes of the firm.
Despite changing its strategy in 2016 when it stopped local manufacturing of its key tyre brand Yana and opted to outsource to Asia, Sameer Africa has still struggled to stick its head above the water.
The company continued to record a declining performance despite reducing its overhead cost.